Tuesday, August 10, 2010

TATTOO FTW


 A few weeks back the creative team at our church (which is myself and the graphic designer) decided that some tattoo art might be a good look for an up coming sermon series.  After a few days of coming up empty handed conceptually we started digging through some of the new motion designer’s tool kit by Digital Juice (MDTK) I recently picked up.  Talk about striking gold! It was awesome! But I am getting a little ahead of myself.

Let me set the stage; our church is a little …edgy I guess this the best way to put it. We have between 6-9 thousand in attendance every week.  Our worship team is a rock band and our senior pastor usually preaches sitting down, in jeans and t-shirt, wearing flip flops.  He also has a few tattoos that are easy to see when he preaches. Last month was his yearly break and we had a guest speaker who was a little more conservative.  Each week of a 4 week series he became a little more comfortable preaching to our congregation.  First he preached with his shirt un-tucked, then in jeans, all the while commenting that our senior pastor was his hero for allowing him to preach in jeans and t-shirt.  Then in week 3 the guest speaker alluded to the fact that he was taking after a senior pastor so much that he was “thinking” about getting a tattoo. Well that was all the inspiration we needed.  We ran with the tattoo concept for the series following his, we branded printed edited and turned around a series package in record time so that we could order 10,000 temporary tattoos of the series art to give to our congregation.  I don’t know if MDTK was ever intended for that type of application, but it preformed brilliantly.  Our graphic designer loved the vector images, and the motion graphics package I came up with utilized the MDTK almost exclusively.  In the end the tattoos went over GREAT everyone loved them.  Some people even wore them in to work the next day spurring all kinds of conversations. 
So temporary tattoos FTW!!!


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